Liz Truss, Steve Bannon and Tucker Carlson? Inside the Former PM's Attempt for Maga
Britain's shortest-serving prime minister, kicked off the premiere of her video series with a promise to reveal "the evil-doers" working to weaken the UK, United States and European nations. She stated she would lay bare how an "worldwide alliance of leftists work to weaken the democratic process and the electorate's mandate."
"Our focus will be on the Maga phenomenon and observe how it can be replicated in Britain," she said. "We will interview the key figures of the Make America Great Again campaign."
Prior to the program's debut, there was one particularly enthusiastic supporter. "This is the beginning of a kind of political shift," said John Solomon. The right-leaning media outlet Just the News will carry the ex-PM's new broadcasts.
Establishing Ties in the Maga Media Ecosystem
UK-based allies, including a advisor linked to Reform UK, played a role in her launch the Liz Truss Show. The production is adequate, though simple. She has gathered a subscriber base of 10k in her first week and her debut achieved 67,000 views in that timeframe.
This marks a modest start, but in partnering with John Solomon, Truss is being pushed into a well-developed right-wing media network creating and spreading pro-Trump narratives. Central preoccupations encompass alleged censorship by the mainstream media and a desire to eradicate a so-called administrative state – a force that the ex-PM holds responsible for the swift end of her calamitous premiership.
"The platform is not widely recognized beyond the Maga-verse, but it does have influence there, largely because of Solomon, who provides analysis on pro-Trump shows like Bannon's 'War Room' podcast and has even questioned Donald Trump," noted Alex Hinton, who has extensively researched the Make America Great Again phenomenon.
A Contentious Ally
The former PM's foray to transplant Maga media to the UK has drawn her nearer to controversial figures such as Solomon.
He founded his media outlet following criticism when allegations surfaced of pushing misleading narratives about the President's actions in Ukraine, as well as controversial stories about one-time diplomat to Ukraine.
Solomon's reporting were echoed within the pro-Trump outlets, with Solomon featuring as a common interviewee on the prominent cable news broadcast. Donald Trump boosted his stories.
The journalist published the allegations regarding Ukraine in a series of columns for the outlet The Hill, where he had already been re-labelled as a columnist when staffers raised concerns over his articles. His narratives were central in the then-president's request for the officials in Kyiv to probe the Bidens in 2019. This pressure led to impeachment proceedings against the president. Senators later found not guilty the then-president.
Not long after he exited the Hill in October 2019, the outlet announced it was performing a assessment of his columns relating to Ukrainian matters. It determined he had relied on questionable informants and said he "failed to identify important details about main Ukrainian informants, such as the fact that they had been indicted or were the subject of inquiries."
Joining the Network
The journalist's personal media appearances are a example of the right-wing media network Liz Truss is becoming part of. He discussed his endorsement of Truss's project on a broadcast he helps run on Real America's Voice, a rightwing cable channel that is the base for the conservative firebrand Steve Bannon and on which commentator Tucker Carlson also appears. She has already hosted Bannon on an early episode.
In linking up with the journalist and his outlet, the former leader has become a small part in a extensive web of pro-Trump platforms that often amplify each other's content.
The journalist's broadcasts have repeatedly hosted individuals such as influencer Mike Benz, a political voice whose disparagement of USAID was cited by Elon Musk as justification for closing the foreign aid agency.
An International Strategy
While her awkward delivery and career difficulties have drawn derision in Britain, some US observers do not dismiss her attempts to revamp her image as a British branch of the pro-Trump media ecosystem.
"One must regard individuals such as her as significant, even if you may not want to take them literally," commented a former Biden White House aide, who worked in the Obama White House.
"Observers witnessed how in 2024 President Trump leveraged that alternative press to spread his narrative. Undoubtedly that network transmits and affects discourse overseas. It seems fairly obvious to me that the environment in the United Kingdom are similar to what enabled this non-mainstream media network to prosper in the US."
Professor Alan Finlayson, said the digital right-wing media sphere was already making its presence felt in the United Kingdom.
"Digital media knows no borders," he said. "There's a kind milieu within which stuff flows – at times manifesting in radical ways and sometimes less so – but which is networked."
The academic said the growth of the internet-based right wing in the United Kingdom in recent times meant the "possibility to have a increasing influence is considerable."
Cross-Atlantic Aspirations
"Both Truss and political figure Nigel Farage not long ago were featured at the Conservative Political Action Conference, where I observed they echoed pro-Trump themes before the {king of Maga|